GENERATING DATA
BY DRIVING REVENUE
+ RETENTION
WE ARE PRODUCING A MULTI-
FACETED, DISRUPTIVE SOLUTION THAT WILL BECOME THE SOURCE OF HUMAN MOVEMENT & BEHAVIOUR
DATA, WHILST DRIVING CLIENT REVENUE AND RETENTION
Our flexible front end integration product – “Proelium Enhance” - will not only improve customer engagement but also enhance their experience.
In turn it will generate unique, rare, and valuable data.
This will symbiotically exist with our AI empowered Data Lake product – “Proelium Data” - that is designed to learn, understand, and help you predict the future using disparate but connected data.
We will not only provide erudite answers but will
assimilate & anticipate the questions you should be asking.
TRANSPORT OPERATORS & RETAILERS ARE STRUGGLING POST-COVID & ECONOMIC DOWNTURN
We can provide a solution to increase customer retention and spend by creating a better understanding of your customers
Transport Operators have struggled to recover passenger numbers and revenue. For example: the UKs National Rail network has averaged 78% of
its pre-Covid ridership over the last 12 months. [1]
Retailers have struggled to recover pre-covid footfall. Overall national retail footfall is at 89% of its pre-covid 2019 levels. [2]
The way people travel and shop has changed post covid.
New working patterns and achieving climate targets mean customers need new incentives and rewards to take public transport journeys.
Transport operators and retailers now need new tools and better data to deliver the incentives to create loyalty and personalise customer experiences.
Sources: [1] UK Government, “Daily domestic transport use by mode” [2] Office for National Statistics, “Economic activity and social change in the UK, real-time indicators.” [3] TUC, “Public transport fit for the climate emergency”
THE DATA & CUSTOMER BEHAVIOUR TOOLS THE TRANSPORT AND RETAIL INDUSTRIES NEED
Proelium Intelligence is building digital products that will drive
engagement, loyalty, retention, efficiency and revenue for
transport operators, retailers and more.
Proelium Enhance: Our reward, loyalty and
customer feedback product integrates into existing digital
front-end platforms to add new features that drive and
reward customer behaviour.
Proelium Data: Leveraging the data
generated by our Enhance products as well as third party
sources, we're building a market defining Data-as-a-Service
platform enhanced by AI. This will provide transport
operators, retailers, advertisers, property developers and
local and central government with unique, insightful, collated
and correlated data on travel patterns, human movement and customer behaviour.
WE EMPOWER OUR CLIENTS TO PRODUCE BETTER PREDICTIVE DATA, FIND SYNERGIES AND COST EFFECTIVELY DRIVE BEHAVIOUR
PROELIUM ENHANCE
We will offer a range of capabilities that can be integrated into your
existing customer facing platforms or apps to assist, reward and influence
consumer behaviour & loyalty, via our newly developed API, without
complex integration work:
- Promotions
- Badges
- Social Media
- Sponsored Customer Loyalty
- Surveys
- Retail Partner Rewards
- Points as a Reward
- Loyalty Stamps
- Membership Tiers
- Rate and Reward
- Leadership Boards
- Partner Loyalty
PROELIUM DATA
Combining operator data with third party data streams
(weather, economics, event, social media etc) and predictive analytics, we’re creating a market defining data product that can be used for:
- Revenue Optimisation
- Demand Forecasting
- Promotions
- Dynamic Pricing
- CRM
- Channel Management
- Customer Segmentation
- Capacity Management
- AI Training Data
- System Planning
- New Revenue Generation
- Cust. Behaviour Insight
- Cust. Demographic Insight
- Targeted Marketing
- Transport & Urban Planning
DATA WILL EMPOWER THE CUSTOMER EXPERIENCES OF THE FUTURE
The cost-of-living crisis means people want more for their money and for their loyalty to be rewarded. [1]
42%
Of customers are using loyalty schemes to combat the cost of living in their grocery shopping, but other industries are struggling to provide compelling loyalty schemes of their own.
[2]
Proelium Intelligence will help you understand and implement the
strategies & tools required to address these issues.
But designing the personalised customer experiences and rewarding customers has been a struggle, particularly for the transport industry:
Sources: [1] Carrington Dean, Grocery Gazette, [2] Retail Gazette
AI will transform demand for data
Adoption of technology and AI to improve customer experiences, loyalty and engagement are in the early phases of adoption:
[1]
% of global public transportation leaders who said:
They are currently or will invest in … technology to enable seamless services, deliver safe travel and reduce customer costs:
Improving customer experience as a key goal:
The surge in AI adoption will transform demand for data [2], and create new revenue opportunities:
% of global leaders who said:
AI will transform their organisation:
[3]
…. But analysis by MIT found that while exciment is high, “value” has largely not yet been delivered. [4]
Delivering means the industry will need:
- Better data that is processed and delivered in real time
- Flexible data stores that enable access to integrated, ready-to-use data
Sources: [1] KPMG commissioned Forrester Research to conduct a global survey of 483 leaders from public transportation [2] McKinsey. [3 + 4] MITSloan Management Review, “Five Key Trends in AI and Data Science for 2024” [5] McKinsey
How PROELIUM INTELLIGENCE ENHANCED DATA SOLUTIONS CAN HELP YOU:
Our Proelium Enhance products provide a suite of digital features that work with your existing customer facing technology:
- Enhance your customer's experience
- Improve retention and loyalty
- Create new revenue streams
- Provide the ability to reward
- Drive and influence behaviours
- Create extra value to your current technology investments
- Generate valuable customer feedback and insights
Our Proelium Data Solution delivers:
- More value to your data
- Rich insights combining multiple data sources
- A better understanding of your customers and their decision making
- Smarter forecasting
- Reduced BI costs whilst generating new revenue
- Faster results
- The right answers & the important questions
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